Eddie Hearn believes Jake Paul's youth and inexperience could be huge benefits as they team up to promote Katie Taylor vs Amanda Serrano.
Hearn handed Paul his professional debut against fellow YouTuber AnEsonGib in January 2020, as well as promoting his older brother Logans' rematch with KSI in November 2019.
And the pair will reunite over the next week for a series of press conferences in New York and London to launch the historic fight dubbed the biggest in women's boxing history.
Hearn believes that Paul has yet to deal with the particularly dark parts of the sport that make older promoters bitter, and as such has been easier to work with and will better help to push the event.
He has a huge social media platform that includes tens of millions of followers across Instagram, YouTube, Twitter, Tik Tok and Facebook, including recently releasing a diss track on UFC boss Dana White which trended at No.1 on YouTube.
“The great thing about him is that he’s not been tarnished yet with the bitterness of the sport,” Hearn told DAZN News yesterday.
“He’s just thinking how we can make this fight as big as possible, rather than ‘don’t like that guy, I’m not going to push this hard’, at the moment he’s refreshing and great to work with as a promoter.
“I gave him his debut as a fighter, it’s my fault this whole thing.”
Hearn has previously said that he is going to stand back and allow Paul to run press conferences for the fight, despite his experience in running the promotion for major shows.
Both Hearn and Paul, whose sole signing to his Most Valuable Promotions banner when it launched last year was Serrano, are hoping that a fight of this magnitude can help to catapult women's boxing into the mainstream.
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Taylor is already a massive star across the UK and America as well as in her home country of Ireland, while Serrano is becoming more famous on social media due to her association with Paul.
And with massive communities of Irish and Puerto Rican ex-pats in New York, where the fight will be held on April 30, they see it as a massive occasion for the future of the sport.
“One of the reasons why we were so successful was because I was young, and I could attract the younger generation,” Hearn continued.
“It’s the same with what he’s doing, but he’s got a platform, much bigger than I ever had.
“People that aren’t in boxing, who don’t follow boxing, he can try to bring them in for that fight and that’s important for the next generation, to grow fight fans.
“Also, it’s massive for women’s boxing that the younger generation will be watching women’s boxing and saying, ‘this is great’.
“Young girls who might actually use the sport to benefit their lives.”
