A clip of Ipswich Town fan and music superstar Ed Sheeran reacting to his side throwing away a two-goal lead in stoppage time has gone viral.
The Tractor Boys - who now ply their trade in the third tier of English football - have been thriving under the guidance of former Manchester United coach Kieran McKenna, who had propelled Ipswich into second in League One prior to this weekend's showdown with Charlton Athletic.
And although Saturday's match was level at 2-2 in the 90th minute at The Valley, two quickfire goals from Freddie Ladapo and Sam Morsy saw Ipswich surge into a 4-2 lead.
But remarkably, the drama wasn't done: Charlton fought back with two goals in three minutes from Terell Thomas and George Dobson to pinch an unlikely share of the spoils right at the death.
Plenty of clips have surfaced in the wake of the frenetic finale, but the reactions of Sheeran, who was attending the game in south east London, have now been shared online.
Sheeran, who has sponsored the club's playing kits for the last two seasons, is an avid Ipswich Town fan and is a regular at the club's Portman Road stadium - and his reaction to the chaos at the Valley has been dubbed "absolutely golden" by one fan who highlighted the Shape of You megastar on social media.
In a short recap clip, Sheeran, who was sat just behind Charlton fans, can be seen turning away with his hands on his head before turning around and laughing in bemusement at the remarkable turn of events.
Join the debate! Can you think of a more dramatic finale than the conclusion to Saturday's match between Charlton and Ipswich? Let us know here.
Reacting after the match, Town boss McKenna told BBC Radio Suffolk: "It's hard to verbalise the feelings. It was a rollercoaster of a game and of emotions.
"There is obviously a lot of frustration, anger and disappointment in the dressing room at the manner of the goals we conceded. That's how it should be.
"We showed great character after 2-2 and at 96 minutes we put ourselves into a position that we have to win the game from. My feelings are that it wasn't a lack of concentration or certainly not sloppiness, but a lack of control of our emotions as it was an emotional game."
Charlton head coach Ben Garner, who was sent off during the match and had to watch the dramatic events unfold from inside the stadium, was understandably a bit more enthused.
"I'm so proud of the players," he said. "To come back from two down once is amazing - to do it twice in the same game, in stoppage time, shows the character and team spirit that is growing.
"They are the strongest team in the division and we went toe to toe with them for long periods and were better than them for long periods of the game."