Shoppers have been rushing to pre-order Ed Sheeran’s latest release - and it’s not an album. That’s right, the musician has sent the internet into a frenzy after announcing the launch of a brand new product.
The Thinking Out Loud singer has launched his own line of condiments, born from his love of Heinz Tomato Ketchup, which he even has a tattoo of on his arm. He also previously appeared in an ad in which he douses his meal at a high-end restaurant with the sauce.
But the 32-year-old has broke into the market with his own range of hot sauces, called Tingly Ted’s - and it’s gone down a storm online.