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Tribune News Service
Tribune News Service
Business
Phillip Molnar

Econometer: Should businesses pause advertising on Twitter?

Twitter Inc. Elon Musk REI United Airlines UC San Diego

Twitter has had a rough month under new owner Elon Musk, with major companies — General Motors, United Airlines, REI, etc. — pausing advertising.

Concern about the functionality on the site is one issue, but there has also been a surge in hate speech on the website, according to the Center for Countering Digital Hate, the Anti-Defamation League and other groups that study online platforms.

Concern about misinformation and distasteful content, in part linked to Musk reinstating formerly banned accounts, has raised concerns from some companies that don't want to be associated with unsavory posts.

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