
You’ve probably noticed a new product category has emerged in the smart home space in 2025, in the form of a centralised control hub.
Strictly speaking, smart home hubs have been around for years. But these have usually catered to home automation fanatics wanting to go way beyond what the likes of Amazon Echo, Google Home and Apple HomeKit are capable of. Until 2025, a hub that connects to all devices, controls them – and doubles as local security camera storage – was considered a specialist bit of kit with complex software to match.