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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Founder of easyJet takes punt on gambling with launch of EasyBet

EASY easyJet Stelios HajiIoannou United States EasyGroup Matthew Benham
Easyjet founder Stelios Haji-Ioannou
Stelios Haji-Ioannou said investing in betting was ‘a natural new market to complement our other large consumer brands’. Photograph: Eddie Keogh/Reuters

Stelios Haji-Ioannou has stamped the Easy brand on everything from aeroplanes to pizza joints, with varying degrees of success.

Now the billionaire entrepreneur is taking a punt on online sports betting, the Guardian has learned, through a partnership with an offshore gambling firm that is on the comeback trail after having its licence suspended in 2020.

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