Perhaps the fact that it’s Book Week – again – comes as no surprise to you. Perhaps you have already hand-crafted a whole-head Gruffalo mask from papier-mache and are just mixing the perfect purple for the custom-made prickles down the back of the body suit which you have designed and sewn for your child? Perhaps you are in the testing-for-breathability-stage of constructing the Cheshire cat costume you pulled together a week ago? Well done to you – and bonus points for the classics.
But perhaps, instead, you have just received a mildly expletive-laden WhatsApp group-chat message reminding you and all the other parents that Book Week is, once more, nigh.