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The Guardian - UK
The Guardian - UK
Politics
Michael Goodier and Helena Horton

Easy as ABC: voters in England tend to pick names nearer top of ballot, data suggests

Ballot papers at a count in Lewisham, south London, in the May 2026 local elections.
Figures show 74% of alphabetically advantaged Reform candidates topped their party’s vote. Photograph: Andy Rain/EPA

Fancy your chances in politics? Then perhaps you should change your name to Aaron Aaronson or Aaliyah Aardvark, figures from last week’s local elections in England suggest.

A Guardian analysis of election results compiled by the website Democracy Club points to a striking alphabet effect. In wards where a party fielded three candidates, those listed nearer the top of the ballot paper – with a surname nearer the start of the alphabet – finished ahead of their party colleagues in 2,200 cases, or 65% of the time.

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