The soap world as we know it is being flipped upside down - and it could spell disaster for EastEnders.
This week we discovered that Emmerdale and Coronation Street are changing their start times in the biggest schedule shake-up in decades
ITV are looking to solidify the position's of their thriving soaps by creating a 90 minute block of continuing drama on three nights of the week - and the usual gentleman's agreement has gone out the window.
