He said goodbye to EastEnders last year, and Bobby Brazier has now swapped Albert Square for the streets of Milan after making a return to the catwalk during Fashion Week.
The soap star and Strictly Come Dancing finalist – who is the son of the presenter Jeff Brazier and the late reality star Jade Goody – has been modelling since the age of 16.
On Friday (27 February), Brazier, 22, made a surprise appearance at Milan Fashion Week as he walked in the show for luxury fashion house Gucci.
The National Television Award-winner appeared barefoot on the catwalk, wearing a glittering lace long-sleeved top and matching trousers.
Brazier shared a look behind-the-scenes at the show on Instagram, where he posted a collection of videos and pictures from the show. He could be seen hyping himself up with his headphones in before the show, and having his hair clipped back in preparation for the show, while others showed pictures of his look and the inspiration art for the show.
Supporting him over on social media were his fellow Strictly and EastEnders stars. The actor appeared on the dancing competition show in 2023, when he reached the final with Dianne Buswell, who joked in the comment section: “I want to say I taught you that walk! All seriousness I’m sooooo proud of you Bobsta.”
“Love you beautiful boy,” wrote soap star Patsy Palmer, while Layton Williams commented: “Oh werk.”
His father Jeff, meanwhile, shared his own “proud dad post” supporting his son. “This kid has served up a few pinch me moments but this is up there!” he wrote.
“To walk for @gucci in Milan!! It’s his most loved brand and I know how much it meant to him too, there’s no better feeling than watching someone you love realise a dream and as usual he took it all in his stride.”
He continued: “I can’t celebrate Bobby without acknowledging how elated his Mum would be, she spent a good few quid in their stores too! Seriously it’ll never be fair that she doesn’t get to sit immersed in this immeasurable feeling of pride like I do but her amazing genes live on in both of her boys.”
Brazier first made his debut at Milan Fashion Week back in 2020, when he walked for Dolce and Gabbana. From 2022 to 2025, acting became Brazier’s main priority, as he took on the role of Freddie Slater in EastEnders.
His exit from the show was announced in June 2025, with his final episode airing in December. Of his last days on set, he explained: “I've tried to cherish it as much as I can. I've enjoyed it more the last three months than I had done previously."
The show was the first from Gucci since Georgian designer Demna Gvasalia (known as Demna) took over as creative director last year.
Modelling the debut collection from Demna, who co-founded Vetements before going on to the role of creative director of Balenciaga, were iconic models Kate Moss, Emily Ratajkowski, Karlie Kloss and Hailey Bieber.
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