Adam Woodyatt has warned fans to "please be careful" on social media, saying that he's been made aware of a weight loss "scam" as well as fake profiles pretending to be him.
The actor, 54 - who is best known for playing Ian Beale on EastEnders - took to Instagram this morning to issue a message to his 108,000 followers on the platform.
He shared an advert for an apparent weight loss brand which appeared to have used photos of Adam to promote itself. He said that a friend had spotted it on social media.