It’s the Christmas gift that keeps on giving: 30 years after its release, “Stay Another Day” is as popular as ever.
It’s a seasonal staple, blasting out of high street shops, auto-playing on holiday playlists, on permanent December rotation on Peter Kay’s beloved Forever FM. In 2023 East 17’s lachrymose piano ballad was streamed 20 million times, almost double the figure for the previous year. On Spotify, where you can find covers of the song by Jorja Smith, Kylie Minogue and Girls Aloud, it’s currently sitting at 64.1 million plays, and will possibly be at 65 million by the time you finish reading this story.
