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The Guardian - US
The Guardian - US
World
Uwa Ede-Osifo

Earworm Kars4Kids jingle yanked from California airwaves for false advertising

California Israel
An aerial view of a freeway with many lanes.
Of the 120,000 cars donated nationwide, approximately 30,000 originated in California, per court documents. Photograph: Bloomberg/Getty Images

The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity’s ads amounted to false advertising.

The infamously catchy tune – “1-877-Kars4Kids/K-A-R-S Kars for Kids/1-877-Kars4Kids/Donate your car today” – has been on airwaves for nearly two decades. During that time, Kars4Kids has faced litigation and state government investigations for its misleading fundraising practices.

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