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The Economic Times
The Economic Times
Disha Acharya

Early-stage vertical commerce startups continue to draw VC interest across beauty, fashion, services

Quick commerce startups specialising in verticals across fashion, beauty and services continue to attract early-stage venture capital funding as investors look to back the next category leader.

Beauty and personal care (BPC) delivery startup Firi is in talks to raise $3-4 million from investors led by 360 One Asset, people familiar with the matter told ET. Founded by former Flipkart executive Vivek Mandani and ex-Uber executive Karishma Rathaur, it is currently operational in some locations of Gurugram.

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