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Evening Standard
Evening Standard
Vicky Shaw

Early Christmas shoppers ‘estimate they save £120 on average’

Topcashback Henderson United Kingdom
The most common time for people to start Christmas shopping is in late November, a survey for TopCashback indicates (Kirsty O’Connor/PA) - (PA Archive)

Christmas shoppers who start early typically believe they save £120 by making their purchases before mid-December, a survey indicates.

However, the majority of UK adults (59%) who celebrate Christmas have not started their Christmas shopping by mid-September – at the 100 days before Christmas mark – according to the research for TopCashback.

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