GB News presenter Eamonn Holmes swore live on-air, not realising the cameras were rolling as the show returned from a break. The 63-year-old was sharing a conversation with co-host Isabel Webster regarding his travel plans when he made the blunder, before the sound quickly cut out on the show.
The pair were sat at the news desk in front of the GB News backdrop, when Eamonn probed: "Now, how the f*** do you get home today?" Isabel went to respond, but her microphone wasn't turned on, before a title filled the screen.
And viewers of the show were quick to take to social media to point out that the rare mistake hadn't gone unnoticed. One said: "GB News is still just great value," while another, added: ""Just watching that lovely Eamonn & Isabel on GB News, now choking on my cornflakes and clutching my pearls."