A life-size cardboard cutout of Eamonn Holmes currently available online for around £40 became a talking point on his breakfast show on Wednesday.
On GB News' 'Breakfast with Eamonn and Isabel', the co-hosts referred to 'online wars' for a pair of the earrings Kate Middleton wore at the BAFTAs.
The Princess of Wales showcased a £17.99 pair of floral earrings from high street favourite Zara which are now sold-out from the retailer - but are being listed on eBay with some priced at over £100.