What started as a 'feud' between Holly Willoughby and Phillip Schofield has now expanded to become one of the biggest dramas in television.
From Amanda Holden to Dr Ranj, stars from across the board have been dragged into the furore.
And last night, Meghan Markle 's name was thrown into the ring when aggrieved former This Morning host and long-time Phil adversary Eamonn Holmes claimed she holds great influence over ITV boss Dame Carolyn McCall.
