EA has begun gearing up for the re-branding exercise of the year, as it leaves football's world governing body FIFA in the dust and moves the series on under the brand of EA Sports FC. A new press release and official site has the logo, a bunch of marketing bumpf about the glory of football, and the promise of a first detailed look at the retitled series in July.
"Over the coming days, the EA Sports FC brand will debut in more than 100 matches across the biggest leagues in the world," warns EA. This is going to be the marketing blitz to end all marketing blitzes, and EA's signed up all of the world's major leagues including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. In addition to this it's signed up individual teams and players who'll be repping the EA Sports FC life faithfully.
