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FourFourTwo
FourFourTwo
Sport
Ed McCambridge

EA Sports FC reveals new branding after ending 30-year association with FIFA

EA Sports FC Fifa EA SPORTS Football
EA Sports FC

EA Sports have unveiled the new logo and branding that will adorn their flagship football game in the post-FIFA-collaboration era.

Last May, EA announced that it would be ending its 30-year partnership with FIFA, football's governing body, after failing to agree on a new licensing deal. This ended one of the biggest and most lucrative gaming collaborations in gaming history. The decision meant that EA can no longer use the 'FIFA' name on the title of their game, which will be known as EA Sports FC. 

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