EA Sports is embarking on a huge re-branding exercise, with 2023 the first year it will release a football game without the FIFA imprimatur. The new-look EA Sports FC branding has been omnipresent at football matches and in coverage for a while now, but with EA ready to show off the game fans are finally getting a glimpse of what to expect. And it seems to be very bad faces.
The cover for the EA Sports FC 24 ultimate edition has been revealed, featuring 30 football greats from the present and past, and wow does this thing go hard on the uncanny valley effect. Both male and female players are represented, various leagues and national teams, and the idea is clearly to show that, hey, this may have a new look but we've got all the stars of the game here.
