In an open office space somewhere inside the vast Electronic Arts campus in Vancouver, dozens of people are gathered around multiple monitors playing EA Sports FC 26. Around them, as well as rows of football shirts from leagues all over the world, are PCs and monitors with staff watching feeds of the matches. The people playing are from EA’s Design Council, a group of pro players, influencers and fans who regularly come in to play new builds, ask questions and make suggestions. These councils have been running for years, but for this third addition to the EA Sports FC series, the successor to EA’s Fifa games, their input is apparently being treated more seriously than ever.
The message to journalists, invited here to get a sneak look at the game, is that a lacklustre response to EA Sports FC 25 has meant that addressing user feedback is the main focus. EA has set up a new Player Feedback Portal, as well as a dedicated Discord channel, for fans to put forward their concerns. The developer has also introduced AI-powered social listening tools to monitor EA Sports FC chatter across various platforms including X, Instagram and YouTube.
