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Windows Central
Windows Central
Technology
Samuel Tolbert

EA shows concept video of user generated game content using AI tools, and it's a world of cardboard

EA SPORTS Electronic Arts
Electronic Arts user-generated box game demo.

What you need to know

  • During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation."
  • In the video, two players built a game experience with AI tools by describing the world they wanted, quickly building a maze of cardboard and two characters with guns. 
  • The players then expanded the world while they were exploring it. 
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