The video games publisher Electronic Arts has revealed a new logo for Frostbite, the multi-platform game engine that powers its biggest franchises. The new Frostbite logo design still features a hand, but it's much softer and no longer shattered into a million lethal jagged shards.
EA says there's a deep meaning behind the change, which is intended not only as a visual shift but also to represent a more profound philosophical evolution for the brand. It might be too late to make it into our pick of the best and worst new logo designs of 2023, but I'm quite taken the newfound cuddlesome approach.
