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Will Gendron

EA officially cuts ties with FIFA, will rebrand to ‘EA Sports FC’ in 2023

FIFA International Soccer, the first collaborative effort between EA Sports and FIFA, was released in 1993, ushering in close to three decades of video game history. Following a New York Times report citing difficulty during contract extensions between the two organizations, it became clear that EA would have to find a new name.

Now, about seven months later, EA has officially announced that its iconic soccer series will be known as EA Sports FC beginning in July 2023. As things stand now, EA Sports and FIFA are at the tail-end of a 10-year deal that was signed when the landscape of both the gaming industry and the sport in question were in drastically different places.

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