New messaging from EA offers some insight into the company's communicated approach to AI, at a time when it's reportedly pushing 15,000 employees to use the technology in their workflow.
An updated EA employee FAQ posted online by the US Securities and Exchange Commission includes a new section asking, "Will our approach to AI change under new ownership?" This follows reports that EA's buyers – Saudi Arabia's Public Investment Fund, Jared Kushner's Affinity Partners, and private equity firm Silver Lake – allegedly hope to cut operating costs using AI, as well as separate, scattered reports that AI is already being used as filler for downsized teams around the games industry.
