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PC Gamer
PC Gamer
Andy Chalk

EA exec says AI has helped drive 'a real rise of creativity' at its studios

Laura Miele.

Electronic Arts' president of enterprise development Laura Miele says the rise of artificial intelligence in game development can bring about "a real rise in creativity" by removing tedious grunt work and enabling faster development processes overall.

Miele expressed her thoughts on the matter earlier this month during a Game Business Live showcase at Summer Game Fest, where she was asked if the growing use of AI tools will result in shorter development cycles overall.

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