Get all your news in one place.
100's of premium titles.
One app.
Start reading
PC Gamer
PC Gamer
Justin Wagner

EA employees are reportedly frustrated by a mandate to use AI, mocking the policy in Slack and suspecting it's being used as justification for layoffs

Andrew Wilson, chief executive officer of Electronic Arts Inc. (EA), speaks during the company's EA Play event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Saturday, June 9, 2018. EA announced that it is introducing a higher-end version of its subscription game-playing service that will include new titles such as Battlefield V and the Madden NFL 19 football game.

The generative AI wave has tech companies foaming at the mouth to get in while the getting's good, and while that might be creating a disastrously huge financial bubble, it's also changing the way companies operate. Microsoft has made it no secret that AI is non-negotiable for its employees, and it seems that EA is following suit, according to a report by Business Insider.

The report states that EA's C-suite "has spent the past year urging its nearly 15,000 employees to use AI for just about everything." That includes AI training courses, an internal chatbot called ReefGPT, and full-on task automation.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.