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PC Gamer
PC Gamer
Tyler Wilde

E3 2023 organizer says the big game companies were 'enthusiastic' at first, but then 'the mood changed'

Christopher Dring E3 ReedPOP Microsoft Rich Stanton Ubisoft
Microsoft's Phil Spencer at E3 2018.

GamesIndustry.biz, whose parent company ReedPop was organizing E3 2023 before its cancellation this week, has published an editorial which details some of what happened. The short if it, according to the site's head of games B2B, Christopher Dring, is that "the industry just didn't want this E3."

According to Dring, all but one major game company had been enthusiastic about participating in E3 2023 at the start.

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