There was once a time when the Electronic Entertainment Expo (E3) was the most important video game trade in existence. The nearly week-long event offered a look at the hottest upcoming games, capitalizing on the excitement and energy of the industry’s fans. Its significance waned in recent years as digital showcases and one-off events became more frequent, particularly during the pandemic. But in partnership with New York Comic Con organizers Reedpop, the Entertainment Software Association is bringing E3 back as an in-person event in 2023 — but one recently announced major change to the convention’s overall format feels like a strong indication that E3 is about to embark on a huge comeback.
