As the CEO and founder of the global sporting goods brand, Hy-Pro, Atul Shah is an experienced entrepreneur with several successful brands to his repertoire, which he has triumphantly accumulated over the years. Namely, ZINC, the UK’s leading scooter brand, FLYTE, the innovative luggage and scooter case company and he is also the co-founder of the innovative and connected fitness brand, JAXJOX. Passionate about all sports, Atul is an avid supporter of Arsenal Football club.
With head offices in the UK and operations in Asia and the USA, Hy-Pro has established a reputation as a leader within the sports industry, having licenses with major brands including The Football Association, Liverpool FC, Chelsea FC, Arsenal FC and UEFA; partnerships that go back many years. More recently, the company has signed a pan-European license for the Euro 2024 Championship in footballs and other merchandise categories. Hy-Pro sells to all the major sports and mass market retailers in the UK and around the world.
