To encourage the adoption of energy efficient appliances, Energy Efficiency Services Limited (EESL), a joint venture of public sector undertakings (PSU) under the Ministry of Power, will set up an e-commerce portal that will exclusively feature electric appliances with the highest efficiency ratings.
The objective of this exercise would be to “create demand” and encourage consumers to opt for electric cookers, fans, refrigerators and other devices that were rated “five star and above”, Vishal Kapoor, CEO, EESL said at a conference on Friday.
“A major challenge is in getting the message out to people of the importance of opting for energy efficiency appliances. The additional costs involved in more energy-efficient lamps can be recovered in two-three years. So we need greater awareness on the need for efficiency,” he said at a meeting organised by NRDC India Private Limited, a Delhi-based think tank, The Energy and Resources Institute (TERI) and Climate Trends, a research-based consultancy on environment and climate.
