Dyson has announced the launch of its ‘Supersonic r’ hair dryer, a tech-focused beauty innovation with an ergonomic design that curves its way around to form an ‘r’ shape. The brand first elevated the hair styling game with the release of its ‘Supersonic’ hair dryer in 2016, beloved by users the world over for its reduced heat damage and speedy drying time.
The Dyson Supersonic r allows for effortless styling and pin-point direction to easily achieve the perfect frizz-free blow-dry. It weighs 325 grams (less than a bottle of hairspray) and uses Radio Frequency Identification (RFID) technology. And stylists and their teams working backstage at the imminent A/W 2024 fashion show season in New York, London, Milan and Paris are set to be the first to put the hair dryer through its paces.
