The paper price tag is disappearing from the supermarket aisles. Grocery chains are spending millions of dollars to upgrade their shelves with digital screens. These electronic shelf labels look sleek and modern, but they serve a specific financial purpose. They allow the corporate office to alter the price of food remotely in real time. This technology introduces dynamic pricing to the grocery industry. The price of your favorite cereal can fluctuate multiple times a day based on local demand and inventory levels. Here is how dynamic pricing works and how it impacts your grocery bill.
