The Dutch airline KLM has misled customers with vague environmental claims and painted “an overly rosy picture” of its sustainable aviation fuel, a court has found.
In a greenwashing case brought by the campaign group Fossielvrij, the district court of Amsterdam ruled on Wednesday that KLM had broken the law with misleading advertising in 15 of the 19 environmental statements it assessed. They include claims that the airline is moving towards a “more sustainable” future and statements on its website about the benefits of offsetting a flight.
