Shares of Duolingo Inc. (NASDAQ: DUOL), the language-learning app turned Wall Street growth darling, have had a tough run lately. After rallying more than 100% between March and May, the stock has since sold off hard, shedding more than 30% from its highs. However, the 2% surge on Friday, July 18, during a generally flat day for the overall market, might indicate that the trend is beginning to shift.
Duolingo makes its money primarily through paid subscriptions, in-app purchases, and advertising across its wildly popular gamified learning platform. The company has built a loyal user base by combining addictive mobile gameplay with real educational content, and that’s just one of several reasons to think it’s time to start backing up the truck.
