“I like the stock.”
So said the headband-wearing, beer-sipping, oddly compelling, basement YouTuber, subreddit poster and self-styled geek known as Roaring Kitty, aka DeepF- - -ingValue aka Keith Patrick Gill, when he initiated the now-legendary GameStop short squeeze in January 2021. Sharing his personal financials with his legions of loyal followers, urging them to hold the line as GameStop soared from $17.25 to more than $500 a share in a month, Gill and his army of retail traders (collectively and derisively referred to as “dumb money” by the Wall Street giants) disrupted the market and turned the financial world upside down with their embrace of the seemingly obsolete, brick-and-mortar gaming merchandise retailer.
