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Duke announced Tuesday it hired former Nike executive Rachel Baker as the men’s basketball program’s general manager. Baker spent eight years at Nike and a year in the NBA where she led initiatives for marketing.
“I could not be more excited to join Jon Scheyer and the entire Duke basketball family,” Baker said in the release. “We’re in the middle of such a transformative moment — not only for Duke, but for the college basketball landscape — and the chance to be a part of it is the opportunity of a lifetime.”
