'Dude, you're getting a Dell....server rack': Is this iconic TV ad campaign returning with an AI twist?

Dell Server.

• Michael Dell posts ten-second, AI-generated riff on the 2000-2003 "Dude, you're getting a Dell" ads swapping the desktop PC for a crane-delivered AI server rack
• The post, which seemingly uses a synthetic Ben Curtis lookalike, has received a "Made with AI" label on X
• The gag also underscores an important shift in Dell's business: its AI-optimized server revenue rose 757% to $16.1 billion last quarter against $14.6 billion for the entire PC division

Dell founder Michael Dell recently posted a ten-second video to X with a one-word caption: "2026." In it, a young man who looks like Ben Curtis, an actor who spent three years telling America "dude, you're getting a Dell", throws open a garage door with the same eager grin.