Well, that was fast.
Less than a year ago, as the Rams and Bengals duked it out on the SoFi Stadium gridiron for Super Bowl LVI, more than 100 million viewers were met with ads promising a chance to hop on the wave of the future: cryptocurrencies, nonfungible tokens (or NFTs) and a frothy ecosystem of blockchain-ified digital commerce.
LeBron James did a promo for the Crypto.com trading platform. Coinbase, another crypto exchange, spent $14 million on a QR code gimmick. And who could forget that Larry David ad suggesting that crypto was an invention on par with electoral democracy and the wheel?
