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RideApart
RideApart
Sport
Janaki Jitchotvisut

Ducati Unica Program Crafts One-Off Machines For Discerning Ducatisti

Remember that striking blue Ducati Superleggera V4J that one VIP client commissioned to match his Lamborghini Aventador SVJ? It’s the kind of beautiful that’s hard to forget, and that you instinctively know can only look better in person than it does in photos. 

It turns out that one-off Ducati is the first example of the brand-new Ducati Unica program in North America. Participants in this program will speak directly with Centro Stile Ducati designers in order to flesh out exactly how to achieve their one-of-a-kind Ducati dreams. This can include all kinds of precious materials, unique finishes, and exquisite colors, as each design demands. 

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