Dublin bike operator Moby Move has been criticised online for some of it's terminology in relation to its bike rental service, specifically the use of the word 'ride'.
Dr Eemer Eivers spoke out on Twitter about her experience using the Moby app to book a bike in Dublin. She noticed immediately that bikes were given female names on the app. The booking was confirmed with the sentence “You are riding… Maeve” visible on her screen which she found problematic.
“I emailed them to ask if they would reconsider reverting back to numbering the bikes which they previously had done, which I thought was a fairly basic request,” Eemer told Dublin Live.
