Pieta House has partnered with popular Dublin barber chain Sam's Barbers to encourage men to swap small talk for big talk and open up about their mental health.
The campaign was launched as Pieta House revealed that over half of its clients are under 25 years old.
Taking advantage of the relationship many young men have with their barbers, Pieta saw it suitable to partner with one of the city's most barber shops to reach men in a space where they might comfortable talking about issues in their lives.
