
At this time of year, half-frozen European and worldwide retailers, collectors, and journalists descend on one of the hottest watch fairs of the decade. And we’re not talking about the daytime temperatures of the enigmatic desert, but the 6th biannual Dubai Watch Week.
Set up by Ahmed Seddiqi & Sons, scions of luxury watch retail in the UAE, the week has forums, talks, and displays by the top-tier brands of the industry filling the event spaces. Dubai Watch Week has become a major destination and one to rival the big Swiss events. Here are some of the best watches shown for the first time this week, jostling with the desert sun for attention.