One of the best things about Dua Lipa is that she seems to revel in the complete silliness of being a pop star. As well as getting the memo that all new eras should be accompanied by a dramatic haircut reveal in order to count, she’s also been having plenty of fun with Houdini’s roll-out.
After relentlessly teasing her new single for weeks on end, with a series of cryptic photographs, coded messages, and social media blackouts, she chose to air it for the first time in the most ridiculous way imaginable. She dispatched a small team of volunteers, and tasked them with accosting members of the public with a Walkman, a disco ball on a flimsy wooden rod, and a large hand-painted sign reading “Congratulations, you are the first person to hear Dua Lipa's brand new song”. As each stranger took a listen, the singer laughed from behind a newspaper like a cartoon spy, watching the scene unfold through a comedy eye-hole. Tonight, meanwhile, she threw the first of three launch parties, and invited along a host of lucky London fans to party with her in person.
