Dua Lipa and Emma Raducanu are fronting Evian's latest campaign with a new video released today. Dua Lipa, said: “I’m so happy to be partnering with Evian again for this next campaign with the incomparable Emma Raducanu. Getting to experience a bit of how Emma trains for the summer tennis season first-hand only added to the immense amount of respect I have for her and her craft.
"I also got to turn the tables and bring her into my world to coach her through parts of my performance routine. I think both experiences allowed us to challenge ourselves in new ways, while finding common ground in the importance of being true to ourselves and sharing our passions.”
Emma Raducanu, said: “Dua is one of the absolute top people I would have wanted to be in a campaign with and I just feel so lucky that Evian made it happen. This was my first big Evian campaign and we all had so much fun on set. Dua was a brilliant coach, being patient with me as I tried her dancing – I think I’llstick to the court though.”
Alongside Dua and Emma, Evian collaborated with an industry-renowned cast of artists for the campaign including director Isaac Lock, photographers Raffaele Cariou and Danika Magdelena, Dua’s assistant dance choreographer Alex Clark, hair stylists Luke Hersheson and Syd Hayes, make-up artists Lisa Eldridge and Naoko Scintu and manicurist Michelle Humphrey.
Dawid Borowiec, Global Brand Director at Evian said: “Bringing these two icons together for the first time ever has been a true highlight for the brand; both Dua and Emma perfectly represent evian’s values, as both stars have such a passion for being authentic to themselves. We have a rich history of supporting tennis championships and athletes, so this really felt like the perfect moment to celebrate our two incredible ambassadors in a fun and energetic campaign. As a brand, we are pioneering this cultural shift to be the most honest and true version of oneself, which is perfectly reflected in our pure water. It was so wonderful to see Dua and Emma’s friendship blossom over their shared passions and we can’t wait to see what the pair might do next.”
