Consumer goods maker and retailer DS Group has launched a new awareness and safety initiative for women farmers in Uttar Pradesh. The company has introduced nano-fibre-based protective filters aimed at reducing health risks associated with exposure to agricultural pesticides and chemicals.
The initiative, currently being rolled out across seven villages in Baghpat district, Pali, Katha, Bandpur, Sunehra, Basi, Mavikala and Sankrodh, combines awareness campaigns, preventive healthcare and access to protective equipment to promote safer farming practices.
