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Sports Illustrated
Sports Illustrated
Entertainment
Rohan Nadkarni

Druski’s New Sports Agency Is No Laughing Matter

Druski, the comedian known for his Instagram Live sessions and music label parody Coulda Been Records, is making his next step a serious one: founding a new sports agency, 4Lifers.

The 28-year-old comedian, who counts the likes of Drake, Jack Harlow and Lil Baby as friends, is making the foray into sports, which has been a lifelong passion for him.

“Sports was always a big part of my life,” Druski says. “A lot of famous athletes for some reason just gravity-pull toward me. I’ve always wanted to be in business with them. One of the big inspirations for me has been Rich Paul. After meeting him and becoming good friends with him, I think this was something I really wanted to get involved in.”

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