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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Driver Studios Teams With Qonsent for Privacy-Based Interactive CTV Ads

CTV
Remote pointed at connected TV.

Media and technology company Driver Studios said it made a deal with Qonsent to create privacy-focused interactive advertising products for connected TV.

The companies will enable brands to capitalize on the growth of connected TV and smart TV usage with advertising messages from Driver Studios that are immersive and precisely targeted, while using Qonsent’s technology to obtain consent for data use directly from adult consumers.

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