On a drizzly morning in September, the sunshine turned out to be hiding in the Corner Bar Dining Room at the Nine Orchard hotel in downtown New York. It was there that the designer Daniella Kallmeyer had—after over a decade in business—set up the first formal New York Fashion Week presentation for her namesake label, featuring a dozen or so models dressed in her spring 2024 collection.
The mood was all cheer and scarves tied just so. The models—wearing dark sunglasses and almond-toed sandals that I later learned retailed for $4.99, but which had a striking resemblance to an $890 version from The Row—chatted and smiled. The people who had been invited to watch the models swish around in tomato-red cardigans and mesh pants did, too.
